Gain a Masters in Digital Marketing. Enrollment Deadline Mar 9th, just 20 hrs left.

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DMI Master - 2 Years Distance Learning Programe

Masters in Digital Marketing


Learn Online




Enrollment Deadline Mar 9th

Digital marketing is the exciting game the whole worlds wants to play. But what if you want more? To take the game to places yet unseen? To own it. This dynamic MSc Masters in Digital Marketing two year distance learning programme gives you the deep understanding, skills and specialist knowledge to master the game, plus DMI Membership which means access to white-hot industry insights and opportunities. Become an expert's expert.

Why DMI?

Globally recognized certification

Join 170k+ members worldwide

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Whats New?

Develop deep Digital Marketing expertise with DMI Master. Learn digital communications, digital strategy & planning, search marketing and more from Industry Skills Experts.

Learn every aspect of Digital Marketing across 8 stages of interactive learning to give you a highly relevant and deep knowledge of digital marketing, all wrapped up with the world’s most recognized digital marketing certification on completion.

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What's New?

  • Major content update and NEW modules in Social Media stage.
  • NEW 9 NEW modules – new/revised syllabus, new video, new interactive content, new walkthroughs.
  • More emphasis on practical skills, deeper specialist knowledge, and B2B examples.
  • NEW content formats: embedded tools,text articles and quizzes.
  • NEW bonus content including webinars, podcasts, eBooks, articles and toolkitshave been added.
  • Existing walkthroughs and screenshots have been updated to acknowledge changes and updates to user interfaces.
  • Improved videos with animated explainers.
  • Plus much, much more

Program learning outcomes and content

What will I learn


This course is about exploring the edge. Advanced skills, specialist knowledge and strategies. Critical thinking. How to meet any challenge the game throws up and more. The modules are building blocks - of the game, of your career, of the brand new expert's expert that is you. Here is what you need to know about the MSc Digital Marketing Masters:

Communications and Consumer

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Social Media Marketing

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Search Marketing

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eCommerce and Email

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Mobile Marketing

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Digital Strategy & Planning

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Communications and Consumer

Module Info & Overview

Strategy, strategy, strategy. This module is about strategic management as artform. How to make your digital strategy watertight so it holds up beautifully under boardroom scrutiny and out in the real world as it manifests across platforms. It all starts with solid development and planning. Then how to identify the right channels for your brand – who are you speaking to? How do you speak to them? How do these people think, feel and behave in life and online? We take that timeless and priceless marketing classic, the value proposition, and show how it works in this wild new landscape (as brilliantly as ever, with a little inspired translation). Then we move deeper into the artform – basic, integration and defensive strategies and how to produce insightful and delightful C-level reports on your campaign.

No, digital isn’t re-inventing the wheel, just making it spin faster - and faster again - so it covers more ground, shoots to the moon and comes right back to tell you all about its adventures in realtime and pinpoint detail.

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    Who's this for?


    • Sharp and experienced marketing and business professionals who know their worth and want to communicate it to the world.
    • Marketing Managers and Senior Management
    • Proven talent who are ready to rise up and take their place
    • Small Business Owners who may or may not want to stay small
    • Experts who want to become expert's expert. Who want to become true authorities in their field.
    • Entrepreneurs who want to be more entrepreneurial

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    You don’t just do a course. You join a conversation


    Sign up for our MSc Masters in Digital Marketing degree and you become a Power Member, joining thousands of alumni who are already playing the digital game to win. Access resources, insights, digital smarts and real opportunities. You don’t just do a course, you get what you need to build a career

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    Globally Recognized Certification

    Over 170,000+ Members
    Globally Trust DMI to progress their career


    of our members have said that our course has had a positive impact on their career.


    of our members have been promoted after completing one of our courses.


    of our members are working at senior or management level.

    Our members work for some of the biggest companies globally

    Logos... members work for

    We get you in the game

    Members stories

    Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.

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    Anna Moldovan

    DMI Masters - Google

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    Kirk Durnford

    DMI Masters, RSA Ireland

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    Pat Kenny

    DMI Master, Ordinance Survey Ireland


    With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

    Tutors with Industry Experience

    Our tutors are dedicated, knowledgeable and best of all, have up to date digital industry experience.

    Support Team
    Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.

    We pride ourselves on providing full, compassionate and comprehensive support to all of our students.


    To apply for the MSc Digital Marketing Masters degree (DMI Master) you must meet the minimum admission requirements:

    Application for this advanced digital marketing course is easy. We’ll send you an online form for completion and return. This is one of the simplest marketing graduate scheme admission processes available.



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    Why should I study to become a DMI Master

    This expert level certification is aimed at those who are digitally proficient and ready to lead the digital transformation in their organization. It will help you to:

    Differentiate yourself from your digital competition with this advanced certification Become a trusted thought leader within your specified area of digital marketing Enhance your career prospects in digital marketing Improve your core marketing and business skills Grow and nurture your customer base Set yourself apart from your professional competition

    How do I apply for the DMI Master?

    All the assessment is completed on an individual basis. The taught stage consists of six assignment submissions.

    The first two will be based on an organization of your choosing where you will conduct research on that organization’s customers and then develop a digital marketing strategy for that organization. These are both 5,000 word assignments and the others are approximately 3,000 words or equivalent each and can include tasks like secondary research, creating a blog post etc.

    The final assessment stage is the Business Innovation Project, developed in partnership with the University of Salford. This allows you to research and explore your chosen digital area of focus and refine your analytical skills.

    DMI Master admission requirements

    To apply for the MSc Masters in Digital Marketing online, you must meet the minimum admission requirements:

    Minimum second class honours Bachelors degree in business/commerce/marketing plus a minimum of 1 year digital marketing experience.


    Minimum second class honours Bachelors degree in any discipline plus a minimum of 2 years digital marketing experience Where an applicant does not meet the normal entry qualification requirement, they may still be considered for entry if they can demonstrate significant digital marketing work experience of a minimum 4 years and acceptable level of responsibility.

    If English is not your first language, you may be required to provide a minimum IELTS level 6.5 cert or equivalent. (IELTS needs to be valid i.e. have been awarded within the 24 months prior to registration with the University of Salford).

    Please note these are minimum requirements and are not an automatic entry to this Masters program. Admission is at the discretion of the Digital Marketing Institute.

    How long is the DMI Master?

    The duration of our masters in digital marketing distance learning program is flexible and is typically completed in 2 years on a part-time basis. The taught stage is approximately 14 months and the research stage 10 months. Upon completion you will gain 120 ECTS

    There is an opportunity to take short breaks between different modules and stages, allowing you to complete this advanced digital leadership course at a pace that suits you best.

    How much is the DMI Master?

    The Digital Marketing Masters costs [price:certified-digital-marketing-master_paynow] to study online.

    The fee includes all the course materials, personalized support from an industry expert tutor as well as additional resources in the form of Sandbox accounts, Webinars, Online Tutorials, Podcasts, E-Books and much more.

    Stay relevant.
    Stay connected to opportunities.
    Get in the game - and stay ahead.

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