↗ EXCLUSIVE MARCH OFFER! 30% Off DMI Pro AMA + a Free DMI Social Media Short Course -Enrollment Deadline is Mar 9th, just 23 hrs left.

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Professional Certificate in Digital Marketing + PCM from American Marketing Association

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Enrollment Deadline Mar 9th

To celebrate our 2 year partnership with the AMA you can now get 30% Off DMI PRO AMA + a Free DMI Social Media Short Course! Available for March Only.

Two Great Marketing Leaders. One Powerful Course. Get the two top Digital Marketing Certifications in the USA, Canada and Mexico and gain all the power of DMI partnered with the American Marketing Association. Delivered 100% online with continuously updated content means you get cutting-edge digital marketing and soft skills, always. Learn Google Ads (PPC), Analytics, Facebook Ads, content marketing, SEO and more. Two certifications for the price of one.

Why DMI?

Globally recognized certification

Join 170k+ members worldwide

Payment Plans Available

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AMA Pro

Eligibility criteria may apply. See T&Cs for details.

Dual Certification in the United States

All the power of DMI partnered with the American Marketing Association

Whether you're a beginner, business owner or marketing professional looking to boost your skills, this digital marketing course is for you. Delivered 100% online, you can learn in your own time at a pace that suits you.

On completion of this course, you get two certifications for the price of one! Not only will you receive a DMI certification, but you also receive the Professional Certified Marketer (PCM) awarded by the American Marketing Association (AMA). Both are internationally recognized. Get ahead and stand out in your career with dual certification.

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LATEST UPDATE FEB 2022

Get the skills to stay relevant in an ever changing digital world.

Get all the key and latest digital marketing skills with DMI PRO. We offer the most current and relevant industry thinking available and we do this by constantly updating our courses to meet industry changes. Delivered by skills experts working in the field, we ensure you've got the most up to date and relevant learning, always.

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What's New?

  • 8 New soft skills including "The Art of Persuasion"
  • Improved UX and supporting content library
  • Interactive Practical Exercises to test your new skills
  • All the latest digital platforms covered included Tik-Tok
  • Added platform walkthroughs
  • Additional B2B Marketing Content Learning
  • Included in your member subscription is all future upgrades of the course once you’ve passed
  • Plus much, much more

Program learning outcomes and content

WHAT WILL I LEARN?

You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.

Introduction to Digital Marketing

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Content Marketing

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Social Media Marketing

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Search Engine Optimization (SEO)

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Paid Search (PPC) using Google Ads

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Display and Video Advertising

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Email Marketing

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Website Optimization

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Analytics with Google Analytics

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Digital Marketing Strategy

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Introduction to Digital Marketing

Module Info & Overview

What's it all about? How do you reach customers? How can traditional and digital media work together? What's the difference between inbound and outbound marketing?

This module takes you through the basics, keeping things clear and actionable.


  • Principles of Digital Marketing
  • Digital Research
  • Developing Objectives
  • Connecting with the Customer
  • Cultural Research

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Who's this for?

This Digital Marketing Program is aimed at:

  • Those in traditional marketing careers who are looking to update their skillset.
  • Marketers working in Management and Senior Management.
  • Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
  • Entrepreneurs and small businesses owners.
  • Anyone hoping to implement an up to date digital strategy for their company.

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170,000+ members trust DMI to power up their careers

Very thorough

Very thorough with the amount of info provided with sign up. Affordable. Great course and overall some of the ...

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Very positive Experience

My Experience with DMI is very positive. The course I am attending is well done. DMI offers you lots of extra ...

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Excellent!

Excellent course materials that take one's career to the next level

DMI have the tools

DMI have me all the tools I need to pursue a career in Digital Marketing!! I will definitely be doing more cou...

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Well organized and structured

Well organized and structured lessons along with supplementary resources that really nail in the understanding...

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World Class Certification

The global standard in digital marketing training

With over 170,000 members around the world you'll be in good company. Our members work for the world’s top companies and upon completing a DMI course, 81% of our members have been promoted.

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What's Included

An unparalled learning experience built around you

Our courses bring leading thought and practice - and right from the moment you sign up for a course, you also become a Member of the DMI which means you get access to an unparalleled toolkit of resources, e-books, podcasts, lessons and much more for your career.

More details on DMI Membership can be found here

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Cutting edge
Learning Content

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Globally recognized
certification

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Live Webinars & Q&A
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Vibrant connected
community

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Practice
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Unrivalled
Support

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Globally Recognized Certification

Over 170,000+ Members
Globally Trust DMI to progress their career

92%

of our members have said that our course has had a positive impact on their career.

81%

of our members have been promoted after completing one of our courses.

88%

of our members are working at senior or management level.

Our members work for some of the biggest companies globally

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We get you in the game

MEMBER STORIES

While researching, I found many positive reviews about the Digital Marketing Institute from students and leaders in the digital industry and this influenced my decision to take the course.

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Yvonne Garcia

DMI Pro, State Street

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Karen Bergin

DMI Pro, UNICEF

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Aleksandra Nenadovic

Aleksandra Nenadovic, JP Morgan Chase & Co

THE DMI STUDENT SUPPORT TEAM

With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.


Tutors with Industry Experience

Our tutors are dedicated, knowledgeable and best of all, have up to date digital industry experience.

Support Team

Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.

We pride ourselves on providing full, compassionate and comprehensive support to all of our students.


Pricing

Professional Certificate in Digital Marketing + PCM from American Marketing Association

Boost your credibility and advance your knowledge, role and career.

Pay In Full

30% OFF-INSTANT ACCESS

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14 days guarantee

Join 170k DMI members from companies like these.

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FREQUENTLY ASKED QUESTIONS

How much does this dual certificate cost?

This Certification in Digital Marketing, DM Pro costs [price:digital-marketing-pro-ama_sp30-nf1]. This includes all digital marketing course materials and the examination fee (first attempt only).

How long is this dual certificate?

This course consists of approximately 30-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.

Where will my digital marketing qualification be recognized?

This certificate is recognized globally.

The Digital Marketing Institute is the global certification body for Digital Marketing education. Our certification is highly sought after by employers around the world.

You’ll also be dually certified with the Professional Certified Marketer (PCM) awarded by the American Marketing Association (AMA).

The DM Pro qualification has been credit rated by the Scottish Qualifications Authority.

How is the dual certificate assessed?

The Assessment is one three hour exam. These are administered by our testing partner, Pearson Vue, via its global network of test centers.

The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

What competencies will you gain?

By earning this digital marketing certification, you will:

- Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business.

- Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.

- Understand the importance of digital marketing strategies and know how to use SEO online and offline, social media marketing, paid search (Google Ads - PPC), content, advertising and email to drive customer engagement.

What support will you get for your online learning journey?

This digital marketing certificate program is available to study online via our dynamic online learning environment, known as the Class Network. This Class Network provides you with access to:

- HD video lectures with accompanying downloadable course material.

- Resources to help you with your studies including self-directed practical exercises and recommended reading.

- Live tutor support is also available for all students.

Is this dual certificate technical?

No, in the sense that it is not a programming course, and you will not have to learn any coding. The DM Pro course focuses on the commercial aspect of online marketing.

This digital marketing certificate is a practical course designed to help you improve your knowledge of online digital marketing, strategy and measurement.

Stay relevant.
Stay connected to opportunities.
Get in the game - and stay ahead.

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