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Professional Diploma in Digital Strategy and Planning

Online Digital Marketing Strategy Course


Learn Online


[price:certified-digital-marketing-specialist-strategy-planning_paynow] [price:certified-digital-marketing-specialist-strategy-planning_sp30-nf1]


Enrollment Deadline Mar 9th

This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people.

Why DMI?

Globally recognized certification

Join 170k+ members worldwide

Payment Plans Available

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14 days guarantee

Course Overview

Certified Digital Marketing Specialist - Digital Strategy & Planning



Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts.

Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion.

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What's New?

  • Targeted updates applied to all modules to ensure you get the very latest content
  • NEW walkthroughs that provide clarity and insight on a range of tools such as Google Search Console and other free SEO tools.
  • NEW content formats: embedded tools, text articles and quizzes.
  • NEW bonus content including webinars, podcasts, eBooks, articles and toolkits have been added.
  • Existing walkthroughs and screenshots have been updated to acknowledge changes and updates to user interfaces.
  • Improved videos with animated explainers.
  • Interactive content has been updated with new screenshots acknowledging changes and updates to user interfaces.
  • Plus much, much more

Program learning outcomes and content



We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist - Digital Strategy & Planning that is you. Here is what you need to know.


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Traditional Communications

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Digital Communications

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Digital Channels

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Marketing Automation

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Budget & Resourcing

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Big Data & Analytics

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Digital Leadership

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Strategy Formulation & Plan

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Module Info & Overview

We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it.

  • The fundamental concepts underpinning the DMI 3i Methodology
  • ​The how-to’s of business strategy development
  • ​Key components in an effective digital strategy
  • ​Strategic management, a long-sighted look at lasting, growing success

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Who's this for?

The DMI Specialist is aimed at

  • Sharp and experienced players of the digital sales and marketing game who aren’t content to be mere players anymore. You want to drive the game. You want to change it
  • Sales professionals. Marketing Managers. Team leaders. Business Consultants and Developers. Professionals who’ve taken their vision as far as they can go without specialised skills – and plan to fix that
  • Entrepreneurs who want to be more entrepreneurial
  • Those who realise specialisation gives you a real, sharp, tangible competitive edge -with which to slice through the competition
  • Inspired career changers
  • Talented people who know that Certification makes doors open

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What's included?


Sign up for a course and you become a Power Member, joining thousands of alumni who are already playing the digital game to win. Access resources, insights, digital smarts and real opportunities. You don’t just do a course, you get what you need to build a career.

6 months FREE with all courses.

White-hot course content

Get the latest up to date courseware via our learning experience platform.

Globally recognized Certification

A globally recognized digital marketing certification to move you & your career forward.

Maintain your Status and Skills year-on-year

Continuous professional development guaranteed, keeping you in the game.

Toolkits & Premium Content

The latest content and toolkits to always keep you in the game.

Vibrant connected community

Connect and join over 170k global members in the DMI Network.

Test your skills diagnostic

Benchmark your skills against your professional competition and stay top of your game.

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Globally Recognized Certification

Over 170,000+ Members
Globally Trust DMI to progress their career


of our members have said that our course has had a positive impact on their career.


of our members have been promoted after completing one of our courses.


of our members are working at senior or management level.

Our members work for some of the biggest companies globally

Logos... members work for

What our students say

If you’re doing it online like I did, properly allocate time. Pretend as though you have class at a set time every week and make no other plans at that time. It will allow you absorb the information at a reasonable rate and leave you plenty of time to study at the end.

Karen Bergin photo

Karen Bergin


Anna Moldovan photo

Anna Moldovan

DMI Masters, Google

Sinead Holmes photo

Sinead Holmes

DMI Pro, Hubspot


With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

Tutors with Industry Experience

Our tutors are dedicated, knowledgeable and best of all, have up to date digital industry experience.

Support Team

Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.

We pride ourselves on providing full, compassionate and comprehensive support to all of our students.


Become a Certified Digital Strategy & Planning Professional

Boost your credibility and advance your knowledge, role and career.

Pay In Full



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14 days guarantee

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How is the program assessed?

Certified Digital Marketing Specialist - Digital Strategy & Planning is assessed by one two hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to the Pearson Vue when you book your repeat attempt.

Do I need to have a marketing background?

Anyone can apply for the Certified Digital Marketing Specialist - Digital Strategy & Planning.

A background in a related discipline is not required – the aim of the Professional Diploma is to allow you to learn everything you need to know about strategy and planning within a broader digital marketing spectrum; and to kickstart a new and exciting career. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a digital marketing career.

How much will the course cost?

Certified Digital Marketing Specialist - Digital Strategy & Planning costs [price:certified-digital-marketing-specialist-strategy-planning_sp30-nf1] to study online. This includes all course content, membership and the examination fee (first attempt only).

Where will my qualification be recognised?

Our qualifications are world class. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.

Who should take this course?

This program is aimed at anyone involved with planning a digital strategy for their organization, or who is likely to be involved in this area in the future and would like a comprehensive understanding of the field. This certification is suitable for any level of skills or experience and is designed to prepare you to engage specifically with strategy and planning within an overall digital marketing domain.

Stay relevant.
Stay connected to opportunities.
Get in the game - and stay ahead.

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